Rooms and Floors ( is committed to protecting the privacy of our site visitors and customers. We will only use the information that we collect from you in accordance with the Data Protection Act 1998.


Why do we need information?

There are 2 reasons why we need to collect information from you.

  • The first is to process your order. For this, we need information such as your name, address, email address, telephone number and payment details. We will NEVER disclose this information to third parties except where it is part of providing a service to you, such as arranging for the delivery of your order or carrying out payment security checks. We will NEVER collect sensitive information about you without your explicit consent. 
  • The second reason is to provide you with the best possible service so your shopping experience is as personal and pleasurable as possible. 


What do we do with this information?

The information we learn from customers helps us to continually improve your shopping experience at We use this information to:

  • Process orders and payments
  • Deliver products and services
  • Help to prevent fraud i.e. we check card details with our merchant card checking facility and reserve the right to refuse orders based on their feedback
  • Communicate with you concerning orders, products, services and promotions
  • Open, run and keep your account up-to-date
  • Recommend merchandise and services that may be of interest to you
  • Improve our site and platform for a better user experience
  • Enable third parties to carry out technical, logistical or other functions on our behalf

 We will never disclose, sell or rent information to third parties for marketing purposes.


What type of information do we need?

The typical information we will collect about you includes:

  • Your name
  • Address 
  • Phone number
  • Email address

When you place an order, we may ask you to submit certain personal data such as your name, phone number, address, email address, contact and payment card details. By making an order and submitting your data, you agree to this information being used.


The personal information that we hold will be held securely in accordance with our internal security policy and the law. If any of this information changes, you must ensure that you amend the details to keep your account up to date and to allow us to provide you with the best possible service. You can check the information that we hold about you by emailing or logging in to the My Account section on If you find any inaccuracies in your personal data, you can either edit this yourself or let us know, and we will delete or amend the information as soon as possible.


We may also use technology to track the traffic patterns and behaviour of visitors to our site, record which products you are interested in and also which products you purchase. This can include using a "cookie" which would be stored on your browser (see section ‘What are cookies?’). You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. This information will be kept securely in accordance with our internal security policy and may be used to improve our site functionality and create a more personal shopping experience.


By registering for our email newsletters, you agree to our terms and conditions. We will ALWAYS give you the chance to refuse any marketing communication from us in accordance with the Data Protection Act and we promise not to share your details with any third parties for marketing purposes. At the bottom of each of our emails, there is always the option to unsubscribe to further communication from us or you can email us and request to be taken off the list.


How do we obtain this information?

The types of information we collect from you comes to us via the following means:

Information Provided By You

This is information you enter on or give us in any other way. Most of the information provided by you is collected when you:

  • Search
  • Buy
  • Create a wish list
  • Post a comment
  • Rate a product
  • Enter a contest
  • Fill in a questionnaire
  • Contact customer services 

You can choose NOT to provide certain information but this means that you might not be able to take advantage of many of our features or use your account to its full potential, i.e. if you don’t provide a telephone number, we will not be able to get hold of you if there is a problem which prevents us from despatching your order. We use the information that you provide us to respond to your requests, customise your future shopping and to communicate with you. 


Automatic Information

This is information automatically stored by us when you interact with our site. Like many other websites, we use cookies to obtain certain types of information when your browser (i.e. Internet Explorer, Firefox, Safari, Google Chrome, etc.) accesses or advertisements and other content served by or on behalf of on other websites. This information includes: 

  • The IP address of your computer
  • Login details
  • e-mail address and password
  • Computer and connection information, such as browser type, version and operating system
  • Purchase history
  • The full URL clickstream to, through and from our website (including date and time)
  • Cookies – see the section below ‘What are cookies?’
  • Any phone number used to call customer services
  • Products you viewed and searched for 
  • Items put in your basket but not purchased (known as lost baskets)
  • Session information, including page response times, download errors and the length of visits to certain pages
  • Page interaction information such as scrolling, clicks, and mouse-overs


Information from Other Sources 

This is any information received from other sources that we would use to update our account information. Examples of information we receive from other sources include: 

  • Updated delivery and address information from our carriers or third parties
  • Credit history information which we use to help prevent and detect fraud


Email Communication

This is information to let us know if you have opened our emails or not. These statistics helps us to make the ROOMSANDFLOORS e-mails more useful and interesting, plus we learn what kind of offers or brands appeal to our customers. You can always opt out of our emails at any time by clicking ‘unsubscribe’ at the bottom of the emails.




A cookie is a small information packet sent to your computer when you visit a website and is stored on your hard drive. Cookies can't read other information saved on your hard drive - they only contain and transfer to the website as much information as the users themselves have disclosed. If you have created an account on, your computer will store an identifying cookie to save you time when you visit our site by remembering your email address. You can change the settings on your browser at any time to prevent cookies from being stored on your computer without your explicit consent, but please take note that this will limit the amount of functions you can use on 


Cookies are used to track a visitor’s interest in our products and help us understand what most appeals to our customers. We can customise our offers as much as possible to suit your interests and needs. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe correlate to the items you’ve viewed on our website. You will probably see these banners appear on other websites that you visit. This is called behavioural advertising. The adverts are specifically tailored to each visitor but all cookie data is anonymous and only stored temporarily. For information on how to opt out of this type of advertising, click the ‘i’ icon on the display banner.


For further information about managing and disabling cookies on your computer see


How secure is the information we store?

It is very important to protect against unauthorised access to your password and to your computer. If you visit using a shared computer, please do not use the browser function to remember your password and also remember to sign out of your account when you have finished your session. To sign out of, click ‘Log Out’ at the top of the page. 


Your payment details are not stored on Each time you make a purchase, you will have to re-enter your credit or debit card details to complete your order. When confirming an order, we will NEVER print your card details on your invoice to protect your personal security. Payments are processed by (NAME) and we use 3D secure as an extra method to prevent cards being used fraudulently. All information you submit when making a payment is transmitted to the payment provider using Secure Sockets Layer (SSL) software, which encrypts the information you input.


How can you check the details we store?

If you wish to verify the details you have submitted to you may do so by contacting us via the ‘Contact us’ link at the bottom left of our website. We may request proof of identity before we reveal information that will be your email address and password that you submitted upon registration. It is therefore vital that you keep this information safe, as you will be responsible for any action that we take in response to a request from someone using your email and password. We would strongly suggest that you do not use your browser's password memory function, as that would allow other people using the same computer access to your personal information.